Fifa Enters The Roblox World
Football’s global governing body, FIFA, and online gaming platform Roblox have announced a new partnership that will offer access to FIFA World – a virtual environment that celebrates the power of football.
As part of its commitment to developing new football gaming titles for fans, FIFA will work with Roblox to create a new online immersive experience for football fans.
The game will provide virtual social spaces, the ability to earn rewards and the chance to collect exclusive virtual items through various skill games and multiple collectors’ challenges.
The FIFA World will also host bespoke video content, taken from the FIFA+ streaming platform’s extensive library, alongside in-game events.
Spain and Barcelona midfielder Pedri and German icon Lena Oberdorf will feature within the game.
FIFA Chief Business Officer, Romy Gai, said, “As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”
Christina Wootton, VP Global Partnerships at Roblox, added, “FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience.”
“We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favourite teams, and get access to FIFA’s top sporting events year round.”
Spain and FC Barcelona star, Pedri, commented, “It’s incredibly exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it’s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.”
