La Liga Agrees Stats Perfom Data Deal
Stats Perform has been announced as the official data and streaming partner of La Liga until 2028.
Under terms of the five-year agreement, the London-headquartered sports data and technology company will exclusively collect and distribute official LaLiga data from over 800 matches per season to broadcasters, publishers, teams, fantasy, betting companies and the league’s own digital platforms.
Additionally, Stats Perform will retain the right to distribute live video streams of LaLiga matches to licensed sportsbooks in international markets via its recently upgraded ‘Bet LiveStreams’ service.
According to a statement, ‘Stats Perform’s globally renowned and trusted Opta data will power an extensive new range of audience experiences on LaLiga broadcast, digital and social platforms, including AI-powered advanced analytics and predictions, to bring fans and bettors closer to the action.’
Melcior Soler, LaLiga Audiovisual Director, said, “Stats Perform’s unrivalled collection expertise, distribution and famous Opta brand means quality experiences for LaLiga fans and bettors. Their focus on innovation and AI will shed new light and tell new stories about how we play, immersing our local and global audiences more deeply in the game. Stats Perform is the perfect partner for a forward-thinking league like us.”
Alex Rice, Stats Perform Chief Commercial Officer, said, “The new deal demonstrates LaLiga’s commitment to growing its global appeal and providing a best-in-class experience for their fans. We’re delighted and proud to be able to continue to bring such a high level of sports entertainment to our global media and betting partners and their customers.”
The top tier of professional football in Spain joins Italy’s Serie A, France’s Ligue 1 and over 60 other football competitions in Stats Perform’s portfolio of partners.
