McLaren In ‘sustainable’ Nft Partnership With Tezos

McLaren Racing has announced blockchain network Tezos as its Official Technical Partner in a new multi-year deal across Formula 1, INDYCAR and esports.

McLaren will use the ‘energy efficient and upgradeable’ network to create an NFT platform that ‘brings its illustrious racing heritage and renowned driver line-ups across its multiple teams to offer an unrivalled NFT fan experience’.

The racing team says that ‘sustainability through innovation’ is key, and that they are embracing ‘clean NFTs and energy-efficient networks’ to share creative expression without ‘unnecessarily high energy consumption’.

As part of the partnership, the Tezos brand will be represented across the McLaren Formula 1 and Arrow McLaren SP teams, including on the race suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, and AMSP drivers Pato O’Ward and Felix Rosenqvist.

Tezos will also become the Presenting Partner of the McLaren Shadow esports team