NBA Launches NBA Lane On Meta Quest
The National Basketball Association (NBA) has launched a new virtual reality (VR) environment on Meta’s Quest platform to engage fans in North America during the end-of-season playoffs.
‘NBA Lane’ is now accessible to anyone aged above 18 or older in the US and Canada, offering games, content and other interactive features that will strengthen the league’s metaverse credentials.
A big screen will show NBA content, such as highlights, interviews, and archive footage, in front of a digital arena, while a virtual trophy room lets users take ‘virtual selfies’ with their avatar that can be shared in the real world.
The Meta Quest 2 is the official headset of the NBA, with the league signing an agreement back in 2022.
NBA Lane will be available until the end of June. The NBA hopes the experience will attract tech-savvy fans, and keep fans whose teams haven’t made the playoffs, interested, and engaged.
The announcement comes about a month after the NFL stepped into the metaverse. Sports technology company StatusPRO announced its first fully licensed NFL football simulation game made for virtual reality headsets: NFL Pro Era, which is available on Meta Quest. The Atlanta Braves Major League Baseball franchise also embraced the metaverse by creating a digital twin of its home stadium, Truist Park.
