Pixellot Secures £132 Milllion In Funding

Israeli technology company Pixellot has raised $161m (£132m) in additional funding in order to expand its AI-driven production and analytics solutions to more federations, leagues and youth sports organisations.

The funding round was lead by growth equity firm PSG and included existing investors, such as the investment firm Israeli Secondary Fund (ISF).

Alongside the funding announcement, it was revealed that Ronen Nir (pictured right), Managing Director at PSG, and Govind Anand, Principal at PSG, have both joined Pixellot’s Board of Directors.

According to a statement, the new funding will enable the company to support its global market expansion ‘into new territories and verticals, such as Asia, Latin America and the global youth markets.’

“Following Pixellot’s strategic achievements, we are excited to partner with the company and help bring its leading AI-driven platform to untapped markets,” said Nir. “We are advocates for Alon and his team’s vision, and we believe the company’s ‘land and expand’ model positions the company well for its next phase of growth.”

“In our view, the market for video production solutions in all levels of sports broadcasting, from grassroots to the professional leagues, is ripe for disruption,” said Alon Werber (pictured left), CEO of Pixellot. “Pixellot’s field-proven systems are able to deliver this need to production teams worldwide, and with PSG’s partnership, we believe we will be positioned to maximize our reach and provide video streaming solutions to many more professional and amateur markets.”

Image credit: Dudu Bachar