Sportradar Virtual Stadium Officially Launches

Global sports technology company Sportradar has launched ‘Sportradar Virtual Stadium’ – an artificial intelligence and machine learning-driven social engagement solution for sportsbook operators.

The product aims to allow sportsbook operators to ‘connect more deeply with bettors and enrich the user experience’ throughout this FIFA Wordl Cup in Qatar.  

Sportradar Virtual Stadium provides bettors with the opportunity to socialise with their peers and share the live sports experience by participating in conversation and friendly debate on betting content, pre-match build-up and on the pitch action.

This allows operators to interact with bettors as well as develop and nurture their own online communities, resulting in a deeper understanding of customer behaviour. 

Available to operators worldwide, Sportradar Virtual Stadium will also feature game-specific chat rooms for upcoming and live matches, free-to-play betting opportunities, fan polls asking for opinions on hot sports topics and cheer-meters that highlight how fans are reacting to a particular match occurrence.   

Blaz Zitnik, Managing Director, Betting Entertainment Tools at Sportradar, said, “Built upon ourmore than 20 years’ experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximise the full commercial potential of this winter’s global soccer tournament.

“By combining innovative engagement tools with deep end user insights, operators can deliver a personalised soccer experience that engages their customers for longer periods of time and increases loyalty.”