UFC Links Up With Dapper Labs For Nfts
The Ultimate Fighting Championship has teamed up with Dapper Labs to launch UFC Strike, a collection of non-fungible tokens (NFTs).
Dapper Labs, the company behind the NBA Top Shot and NFL All Day NFT marketplaces, is supporting the initial open drop of 200,000 packs this month.
The first drop this Sunday, 23rd January will include 100,000 ‘Fully Loaded’ packs that will consist of three NFT moments.
These moments will capture incredible displays of striking and grappling from UFC fighters like Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis and Justin Gaethje from multiple camera angles and will feature commentary and the crowd’s response.
The second drop will take place on 31st January.
Further drops will take place in line with events on the UFC calendar in the coming months, with UFC Strike also set to feature a peer-to-peer marketplace for fans to connect, buy and sell their moments in the future.
UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said, “Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago. Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner.
“We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.”
To access the initial open drop, fans will need to visit UFC Strike’s new dedicated website, where they will be able to join the queue for a chance to buy a pack at $50 (£37).
Caty Tedman, Head of Partnerships at Dapper Labs, added, “Dapper Labs has accelerated the move to Web3 by building new apps and platforms that enable great user experiences for millions of fans.
“Partnering with UFC, one of the fastest growing sports in the world, with a global fan base of more than 625m people, is the next step to bringing even more into experiencing the benefits of decentralisation while also delivering a meaningful experience for die-hard UFC fans to collect and own the moments that matter to them.”
Image credit: UFC
