Under Armour Donates €1m Of Sportswear To Hospital Staff
Throughout the ongoing coronavirus crisis, Sport Industry Group is using our Cutting Edge Sport section to highlight the innovations, initiatives and ingenuity of the sport industry as it aims to help solve the issue and save lives.
Under Armour says it will donate nearly 15,000 items of performance sports apparel in an attempt to aid healthcare workers in the UK and across Europe during the coronavirus pandemic.
The company says the donation – which amounts to around €1million – has been made after receiving direct feedback from NHS staff on what they would value whilst working to respond to the pandemic. Those products include Under Armour’s HeatGear t-shirts which feel cool, dry and light, as well as its Recovery sleepwear and tracksuits to help make staff feel more comfortable on shift.
Under Armour says it is also working with NHS charities and hospitals in Manchester, which is home to its UK head office and double Olympic champion Jade Jones, as well as the home cities of its sponsored athletes, Liverpool FC defender Trent Alexander-Arnold and WBA, IBF and WBO heavyweight boxing champion Anthony Joshua, who have joined in the efforts and produced videos for social media.
The European initiative follows Under Armour’s work in the US to manufacture and deliver PPE supplies to local medical institutions from its Lighthouse innovation facility in Baltimore.
