Wimbledon And Wenew Partner To Launch Andy Murray Nft
New NFT curator WENEW – launched by digital artist Mike Winkelmann – commonly known as Beeple – has partnered with Wimbledon and Sir Andy Murray for its inaugural auction.
Taking place from 2nd to 5th July 2021, WENEW’s first NFT auction will feature the moment when Andy Murray won Wimbledon for the first time in 2013, ending Britain’s 77-year wait for a male singles winner.
The moment is being put up for auction by Wimbledon and Murray together and will see the highest bidder given ownership of Murray’s match-winning point. That winner will also get to play tennis with Murray on a court at Wimbledon, as well as receiving a VIP behind-the-scenes tour, two tickets to Centre Court for the 2022 men’s Wimbledon finals, and signed souvenirs.
Fans can also purchase additional NFTs in larger editions of 20, 50, 100, and 500, starting at $49 and featuring Murray’s iconic trophy lift, his victory interview, his 2012 runner-up speech after defeat to Roger Federed, and a highlight reel of his best shots from Wimbledon 2013.
“We are so excited to be collaborating with Andy Murray and WENEW to bring to life such an iconic piece of Wimbledon history in NFT form,” said Alexandra Willis, The AELTC’s Communications and Marketing Director elect, and Sport Industry NextGen Leader.
“Leveraging innovation to keep our traditions relevant is at the core of our marketing and brand strategy, and so we are delighted to be bringing about a first for tennis through the release of these wonderful moments.”
Murray added: “The Wimbledon Final in 2013 was such a big moment in my life. It was amazing to be able to share it with the British public, after so long without a male singles winner. I decided to work with WENEW and Wimbledon to turn this moment into an NFT so that fans can share in that memorable day.
“Working with the platform made sense given their focus on legacy. It’s a new and exciting space and one I am looking forward to being involved in.”
WENEW has also announced partnerships with a host of other cultural organisations and artists, including TIME Magazine, Universal Music Group, Warner Music Group, William Morris Endeavor, Skrillex, and Wasserman Media Group.
The first release, in partnership with Murray and WImbledon was brokered by Endeavor.
Image: Shutterstock
