Arsenal Scores Emirates Extension
Arsenal has extended its partnership with Emirates, in what becomes the longest running front-of-shirt sponsorship in Premier League history.
The front-of-shirt partnership between the Premier League club and UAE’s leading flag carrier began in July 2006, and will now run until at least 2028, taking the collaboration to a minimum of 22 years.
The 17-year partnership has seen the Emirates’ logo remain ever present on the front of the club’s men’s, women’s, and academy team shirts, and has included naming rights to Arsenal’s 60,000-seater home stadium since it opened the opened in 2006.
The airline has also collaborated with the club by providing the travel to its annual global pre-season tours and engaged in a number of activations. Most recently, Arsenal and Emirates launched the ‘Global Gooners’ campaign which aims to ‘bring friends and families together from all over the world at Emirates Stadium.’
The agreement comes ahead of Arsenal’s Emirates Cup clash against AS Monaco on Wednesday 2nd August at the Emirates Stadium.
As part of the announcement, Arsenal and Emirates released a film that highlights the team’s greatest moments at the Emirates Stadium.
Juliet Slot, Chief Commercial Officer at Arsenal, said, “We are incredibly proud to make history by extending our partnership with Emirates until 2028. The longevity of our special relationship is a sign of our enduring shared values, our ambition to bring our global communities together, and our commitment to building on the numerous achievements that have marked our 17-year journey to date.
“As we take our partnership to a minimum of 22 years together, we’re excited to move forward and we’re focused on celebrating more incredible moments with our supporters around the world.”
Sir Tim Clark, President of Emirates Airline, added, “I’m proud of the journey that Emirates and Arsenal have shared over the past 17 years. Together, we’ve celebrated triumphs and stood strong against challenges. Our partnership has been built on a shared vision of excellence and a dedication to enriching the experiences of fans around the world.
“Emirates is very pleased to extend and reaffirm our partnership with Arsenal. We look forward to creating even more magical moments with Arsenal; and together, unite, inspire, and make a meaningful impact on communities around the world through the beautiful game.”
In June, Arsenal added to its partnership roster by signing a sweet deal with Cadbury.
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