Arsenal Signs Sweet Deal Ahead Of New Season
Arsenal has extended and expanded its ‘community-focussed’ partnership with Cadbury into the 2023/24 football season.
Under terms of the agreement, which initially began in August 2020, the Mondelēz International-owned brand will continue as the Premier League club’s official snacking partner and expand its activity to include initiatives with the Arsenal Women’s first team.
Cadbury holds existing relationships with Arsenal stars Leah Williamson and Katie McCabe, and the extension with Arsenal adds to Cadbury’s growing portfolio of club sponsorships, which already includes agreements with Manchester United, Manchester City, Chelsea, Aston Villa, Liverpool, Rangers and Tottenham among others.
According to a statement, the partnership with Arsenal will continue to place ‘community at its heart’, supporting and promoting ‘greater inclusion for the deaf community, nationwide.’
To kick off the partnership, Cadbury will also launch its biggest ever ticket giveaway with Arsenal fans able to win prizes including hospitality experiences, match tickets and cash.
Arsenal’s Chief Commercial Officer, Juliet Slot, said, “We’re excited to extend our partnership with Cadbury and the Mondelēz International family as we continue to use our shared values to drive greater inclusion within our community. Building on our BSL integration, we’re delighted that Cadbury will providing resources on deaf awareness and BSL education in our 2023/24 matchday programmes. We have a proud history of diversity and inclusivity at Arsenal and are committed to helping more of our supporters connect with our club.
We’re also thrilled to see this partnership expand to include our women’s first team. Working with Cadbury, we’ll continue to support and champion the sustainable growth of women’s football. Having been pioneers in the women’s game since 1987, we’re excited to drive forward and build on the progress we’re all making, together.”
Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, added, “Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation. As we approach our 200th birthday, our commitment to supporting communities and fans has never been stronger. Over the past three years, we’ve made a significant impact already, and we’re only just getting started.”
Arenal will kick off its 2023/24 Premier League campaign at home to Nottingham Forest on Saturday 12th August.
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