chelsea FC Scores Cadbury Extension
Chelsea FC has extended its partnership with British confectionery brand Cadbury.
The new deal will see Cadbury continue to work with the Premier League club on the creation of dual-branded confectionery products and national campaigns that will aim to focus on ‘community’.
Cadbury, part of the Mondelēz International brand family, will also work with Chelsea on promoting ‘greater inclusion for the deaf community across the country.’ This follows the ‘Cadbury Fingers’ campaign ran last year alongside its partner the National Deaf Children’s Society where research revealed 27% of Brits said they don’t know how to approach or talk to someone who is deaf.
Throughout the partnership, Cadbury has also donated advertising space to small businesses via the Chelsea Women’s home ground, Kingsmeadow.
In addition, Cadbury will also launch its biggest ever ticket giveaway in when Chelsea’s 2023/24 season kicks off in August.
Tom Glick, President of Business, Chelsea Football Club, said, “After three highly successful years as partners, we are thrilled to extend our relationship with Cadbury.
“We are proud of the impact that our partnership has had for our fans, both locally and internationally, and we look forward to continuing this work to support small business and our community. Our commitment to amplifying community-driven initiatives starts today, with the inclusion of a Chelsea fan from our deaf community, in our renewal announcement.”
Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, said “We’re thrilled to extend our partnership with Chelsea Football Club. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.
At Cadbury, we’re dedicated to supporting families and fans, and our shared ‘glass and a half’ ethos with Chelsea has never been more important, as we approach our 200th birthday. In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”
