Aston Martin adds Saudi partner to roster

Aston Martin Aramco Formula 1 Team has agreed a new multi-year partnership with Saudi Arabian mining company Ma’aden.

The global deal with Ma’aden, the largest mining and metals company in the Middle East, has been described as ‘integral to the company’s ongoing transformation as it aims to attract and retain top talent that will help facilitate ambitious growth over the coming years.’

As per the agreement, Ma’aden will benefit from branding across the AMR24 race car at the São Paulo Grand Prix this weekend, where the partnership will be officially launched.

The team, which is owned by Canadian businessman Lawerence Stroll, has described Ma’aden’s ‘technology-driven approach to sustainable mining’ as aligning with Formula 1’s goal of achieving net-zero emissions by 2030.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, said,”We are delighted to welcome Ma’aden as a partner of Aston Martin Aramco. It is an important step in our journey in Formula One and demonstrates the attractiveness of our team for brands with a long-term vision for success like Ma’aden.

Bob Wilt, CEO, Ma’aden, added,”Partnering with Aston Martin Aramco Formula One Team is a great opportunity for Ma’aden to really own its place as one of the fastest growing players in the global mining industry. Together we are an ideal fit, with a shared competitive spirit and closely aligned values of continuous improvement and teamwork.

“We are both on ambitious growth journeys. And we both have an aim to not only accelerate advancements in our respective fields but to showcase and garner excitement about our industry to a new generation, done through the lens of technology, sustainability and progress. Ma’aden is excited to collaborate with Aston Martin Aramco to build a brighter future, both on and off the track.”

Silverstone-based Aston Martin Formula 1 Team recently unveiled British professional cyclist Mark Cavendish as its first global high-performance ambassador.