Aston Martin strike multi-year Xerox agreement
The Aston Martin Formula 1 team have revealed a new global partnership with office technologies and solutions specialist Xerox.
The multi-year pact takes effect from the 2025 season, and will see Xerox collaborate with the team to support their digital technology functions both on and off the track.
Xerox will additionally receive on-car branding during next week’s Las Vegas Grand Prix, which will take place on 23rd November.
The agreement will cover managed print services, augmented reality (AR), and marketing insights.
The New York-based company offers expertise across printing, scanning, and copying, as well as workplace digital and IT services.
The Xerox deal marks Aston Martin’s second partnership signed this week, after announcing a multi-year technical agreement with Puma, which also kicks in from next year.
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, said:
“Xerox has long been a leader in innovation, and this partnership brings together two brands that thrive on precision and efficiency,” said Jefferson Slack, Managing Director of Commercial at the Aston Martin Formula 1 team.
“As we push the boundaries of performance, this partnership will drive us forward.”
Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox, added, “Just as the Aston Martin Aramco Formula One Team relentlessly pursues peak performance on the track, Xerox empowers businesses to accelerate their digital transformation journey with cutting-edge solutions.”
“Together, we are shaping a new future – where agility meets innovation, and businesses achieve excellence at the speed of F1.”
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