aston Martin Secures Double Deal
The Aston Martin Aramco Cognizant Formula 1 Team (AMF1) has announced new partnerships with AvaTrade and Globe Trotter.
Ahead of the return of the 2023 FIA Formula 1 Championships, the British motor racing team has sealed two new commercial partners. The first is capital market company AvaTrade, that becomes AMF1’s official trading partner.
Through this partnership, online broker AvaTrade will offer its- customers, as well as its business partners, exclusive AMF1-related promotions, prizes and exclusive ‘money can’t buy’ experiences.
AvaTrade branding will also be visible on the team’s AMR23 car during the 2023 season, with exposure increased at races in key markets over the course of the year.
Jefferson Slack, AMF1 Managing Director, Commercial & Marketing, said, “It is hugely exciting to welcome AvaTrade as the official trading partner of AMF1. As a racing team, we strive to improve ourselves continuously and stay ahead of the competition. But we cannot do this alone, we are supported by leading engineers, an expert pit crew, cutting-edge technology, and state-of-the-art tools, which allow us to compete at the very pinnacle of motorsport.
“This draws parallels with the team at AvaTrade, which provides its traders with skilled expert advisors and personal account managers to guide them to maximise their full potential in their trading journey. As we seek to maximise our driving potential, AvaTrade seeks to drive investors trading potential.”
AMF1 has also agreed a deal with Globe Trotter, that sees the British luggage company become the team’s official luxury luggage partner.
Vicente Castellano, Executive Chairman of Globe-Trotter, commented, “We are hugely excited to start a long-term relationship with AMF1. We believe both companies share the values that have made Globe-Trotter an enduring brand for 125 years, particularly our common focus on craftsmanship and iconic design.
“Crucially, it is this common ground that gives us both great confidence that we can create special products and experiences for our fans in the coming seasons.”
The latest deal follows a flurry of new Formula 1 partnerships in recent weeks as the official car launches begin to take place ahead of the 2023 FIA Formula 1 World Championship. Aston Martin Aramco Cognizant also recently announced a new partnership with US investment bank Citi.
