Brentford FC Extends Key Partnership

Premier League football club Brentford FC has announced a partnership renewal with PensionBee.

The two-year deal will see the pension provider continue as an official partner to the London club.

Ahead of the 2023/24 Premier League season, PensionBee also becomes the clubs new men’s first-team sleeve sponsor, as well as the new front-of-shirt sponsor for the B team, Brentford Women and academy teams.

All junior replica kits will also feature the PensionBee branding on the front of the shirt.

The pension providers first became an official partner for the club in 2021 ahead of Brentford’s promotion to the Premier League.

Throughout the season, PensionBee has sponsored the club’s post-match interviews, featured on LED boards for added time and been the sleeve sponsor of the Bees’ training kit. The company will continue to have prominence on these assets throughout the partnership.  

Jon Varney, Chief Executive Officer for Brentford FC, said, “We’re very pleased to partner with PensionBee for a further two years. Since 2021, they have been a valuable partner to Brentford as we’ve grown and settled into the Premier League and we look forward to working with them.

“Their ongoing support will be important as we aim to build on our progress in the season ahead. We’re pleased to have them take a prominent position on the kits for our first team, B team, women’s team and academy teams.”  

Jasper Martens, Chief Marketing Officer at PensionBee, commented, “PensionBee and Brentford have a lot in common – from our data-led approach to doing things a bit differently, to the way we put our customers and fans at the centre of everything we do.

“Our mission is to make pensions simple so that everyone can look forward to a happy retirement and Brentford’s ambitions to be the most inclusive club in the country matches our desire to achieve positive social change. 

“We’re delighted to continue supporting Brentford at such an exciting time in the club’s history and look forward to reaching even more Brentford fans on their journey to pension confidence. We’ll be cheering on our fellow Bees, both on and off the field, in the years to come.”  Earlier this year the Premier League club partnered with US ticket sales and distribution company Ticketmaster.

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