Brighton To Promote Sunshine State In New Sleeve Deal
Brighton & Hove Albion FC has signed a three-year sleeve deal with Experience Kissimmee, the travel authority of Osceola County, Florida.
Under the agreement, the tourism board’s logo will feature on the sleeves of Brighton’s men’s, women’s and academy team kits.
The US company replaces Snickers UK, which had served as the Seagulls’ sleeve partner since 2019.
Experience Kissimmee will look to leverage brand exposure by partnering with the Premier League club, which generated a total TV audience of 195 million during the 2023/24 season, and is the 12th most-watched team across all European leagues.
The deal also includes prominent brand visibility throughout Brighton’s 31,876-seat American Express Stadium, with current and former players set to be hosted in Kissimmee as part of activations.
Brighton is the latest Premier League team to partner with a US-based tourism board, after AFC Bournemouth recently inked a training kit deal with the Las Vegas Convention and Visitors Authority (LVCVA) and Burnley signed a partnership with Visit Detroit.
Russ Wood, Head of Commercial at Brighton, said, “They are an exciting partner with a worldwide presence and one we are proud to be working with. Our values and visions align and, with our significant presence already in the US, it is the perfect partnership.
“We are looking forward to promoting Kissimmee as a stunning holiday destination to our global fanbase and hope many will have the opportunity to experience a visit.”
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