castore Scores Maiden International Football Deal
The Football Association of Ireland has agreed multi-year kit supply and sponsorship partnership with Castore.
The deal, which sees the British sportswear brand become the official kit supplier and retail partner to Irish football’s governing body, will kick off when the national team’s new kit is unveiled on Monday 20th March.
The announcement of the partnership follows the recent unveiling of a new brand identity for the FAI, the first update to the brand in almost 20 years.
The partnership will also aim to ‘enhance the level of customer experience for supporters’ following investment by Castore into the FAI ecommerce platform.
Jonathan Hill, CEO of Football Association of Ireland, said, “This is an exciting time for the Association as we announce a new kit partner, a new shirt and a new crest for our international teams. In Castore we believe we have found an ambitious and forward-looking partner who share our desire to move forward confidently and positively into a new era for the FAI and Irish football.
Importantly, this is a significant commercial deal for the Association which helps us in our core strategic objective of creating a more stable financial base for the business and for the game as a whole.”
Castore’s sports partnership portfolio continues to expand globally, with Ireland becoming its first deal with an international football side.
The sportswear brand’s current roster also includes Oracle Red Bull Racing, England Cricket, Rangers FC, Newcastle United, Sevilla, Saracens, and athletes such as Jos Buttler, Adam Peaty, Matt Fitzpatrick and Sir Andy Murray.
Castore Founder Tom Beahon, added, “We are extraordinarily proud that Castore will have the honour of producing the iconic Ireland jersey until 2028 and we fully understand the responsibility we have to carry on that tradition and history.
“Along with our financial commitment to the FAI, we will invest significantly into the FAI’s e-commerce infrastructure, providing a best-in-class online shop for Ireland fans home and abroad and will align with the FAI’s strategic ambition to embrace digital technologies to better connect with all fans.”
