Chelsea FC Scores Media Partnership

Premier League club Chelsea FC has announced a new partnership with FICO.

FICO, a provider of analytics software, solutions and services, will be the primary official partner of the 2023/24 pre-season tour, which will see the Blues travel to the East Coast of the USA.

Chelsea claims it will use the tour to support FICO in its mission to ‘support communities by improving financial literacy.’

Through the ‘Field of Financial Empowerment’ campaign, both Chelsea and FICO aim to boost excitement for financial education through workshops that will give participants the chance to watch the Blues in action across their pre-season tour.

Tom Glick, President of Business at Chelsea FC, said, “We’re excited about developing a strategic partnership between Chelsea and FICO.”

“The first incarnation of this is teaming up on Chelsea’s pre-season tour this summer where we will be working closely to make a positive impact on the communities that we will be visiting. We are committed to making this one of the biggest and most successful tours in the club’s history, so are delighted to be able to partner with such an industry-leading business to help achieve that goal.”

Nikhil Behl, Chief Marketing Officer at FICO, added, “For over 30 years FICO has been an innovator in financial inclusion to help responsibly broaden access to credit to help consumers reach their financial hopes and dreams.”

“Financial education is a key component of our strong commitment to financial inclusion. Through Field of Financial Empowerment powered by FICO, we’re proud to have the opportunity to visit several communities in the U.S. with the Chelsea Football Club to ensure that the next generation is equipped with valuable information to help drive financial success.”

The deal with FICO comes after the club agreed a seven-year tech partnership with Tempus Ex Machina.