Chelsea sign up Fever as sleeve sponsor for 2024/25 season
Chelsea has secured a new sleeve partnership with entertainment platform Fever for the 2024/25 season.
The deal covers the Blues’ men’s, women’s and academy teams, and includes ‘principal partner’ designation.
Fever replaces BingX as the sleeve sponsor of the men’s team for the new Premier League campaign. After signing a reported £12m deal last season, the cryptocurrency exchange recently switched to become the team’s training kit partner.
By our Side! 🤝
— Chelsea FC (@ChelseaFC) August 18, 2024
Introducing @Fever_UK as Chelsea FC principal partner for the 24/25 season. #ChelseaFever pic.twitter.com/KlF0cTZGil
According to a club release, further details of the new partnership will be revealed at a press event in September at Stamford Bridge.
For a second successive year, Chelsea have started their Premier League campaign without a front of shirt sponsor, after the previous deal with Infinite Athlete expired at the end of the 2023/24 campaign.
“As a company they have been hugely innovative in the live entertainment industry, helping their users to access events and experiences in a new way,” said Casper Stylsvig, Chief Revenue Officer at Chelsea.
“Their service level is first-class, and we know they will help people discover not only Chelsea but also London as a city as well, in a unique and immersive way.”
Mariano Otero, SVP of Global Business Development at Fever, added, “Fever is thrilled to partner with Chelsea FC as we further our mission to elevate the fan experience for the world’s leading brands through innovative technology.
“This partnership will equip one of the world’s top football clubs with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team.”
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