Chelsea score multi-year Twilio partnership

Chelsea have signed a multi-year partnership with US cloud communications firm Twilio, in order to enhance the club’s fan engagement strategy.

Twilio Segment, the company’s customer data platform, will be used to analyse and enhance interactions with Chelsea’s global fanbase across in-person and digital touchpoints.

The technology will provide insights to help the Premier League club personalise supporter experiences, both within stadiums and online.

The partnership will aim to strengthen connections with Chelsea’s domestic and international supporters across its men’s and women’s teams.

By using Twilio Segment, the club will aim to customise digital content, tailor web and app experiences, and provide targeted promotions to fans attending matches.

“We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its Segment technology,” said Phil Lynch, Chief Digital Officer at Chelsea.

“For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history.  

“Twilio’s leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fanbase.“   

To mark the agreement, Twilio has launched ‘One in a Twilion,’ an award recognising women in technology teams. Nominations have been opened to the public, with the winner and two runners-up set to be announced on March 5th, ahead of International Women’s Day.

The latest deal comes after the club recently revealed Roobet as their regional betting partner, while Chelsea Women team signed the club’s first women’s-only training kit sleeve partner.

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