Cottages.com Unveiled As Tour Of Britain Points Jersey Partner
The Tour of Britain has announcement a new partnership with Cottages.com.
The deal will see the UK holiday homes provider serve as the points jersey partner of the UK’s leading cycle race, which returns for its nineteenth edition between Sunday 3rd September and Sunday 10th September.
Worn by the most consistent finisher in the race, the Tour’s points jersey features a roll of honour that includes Mark Cavendish, Tour de France winner Geraint Thomas and Olympic champion Tom Pidcock.
The deal expands the ongoing collaboration between the two organisations. Cottages.com was previously unveiled as the official self-accommodation partner of both the Tour of Britain and Women’s Tour in 2022.
As part of the agreement, Cottages.com lettings located along or near to the eight stage routes that make up this year’s Tour of Britain will also be promoted on the race’s website as part of this enhanced partnership in 2023.
Henrik Kjellberg, Chief Executive Officer of Awaze, said, “We are thrilled to be extending our relationship with the Tour of Britain as this year’s points jersey partner. Our huge range of holiday cottages and luxury homes provides cycling fans with a fantastic choice of places to stay while following the sport they love and exploring the beautiful British countryside. We look forward to the action getting under way in September and welcoming guests across the UK as the race’s official travel partner.”
“Since its return in 2004, the Tour of Britain has become a cornerstone of the UK sporting calendar. Over 15 million people have watched the event in person, with the race generating over £330m for the UK economy to date.”
Mick Bennett, Tour of Britain Race Director, added, “We’re delighted to welcome cottages.com as the official partner of our revamped points competition in 2023. I have no doubt that the battle for the points jersey will be more competitive than ever come September. Given the number of cycle-friendly homes they have to offer, I hope Tour of Britain fans who come and watch the race in person will capitalise on these amazing accommodation opportunities!”
