Crystal Palace Women’s Team Gets Exclusive Shirt Sponsor

Crystal Palace has signed a three-year partnership that designates energy transport company Ten as the front of shirt sponsor for the club’s women’s team.

Ten’s branding will feature on the front of the Women’s Super League (WSL) outfit’s shirts and training kits from the start of the 2024/25 season.

The company, which is an affiliate of TST foundation, will also benefit from brand exposure throughout the team’s fixtures at the 7,032-capacity VBS Community Stadium and the 25,486-capacity Selhurst Park.

The deal comes ahead of the women’s team’s first ever season in the WSL, after securing promotion to the elite tier of English women’s football in the 2023/24 campaign.

Palace are the second English club to sign a partnership exclusively for its women’s team this week, after Chelsea Women revealed Three UK as its principal and training kit partner.

Recently, the Eagles revealed online betting company Net88 as the front of shirt sponsor for the men’s team, having signed a two-year, ‘record’ deal that kicks in from next season.

“This is a huge moment in the club’s history, and we are looking forward to supporting the team both on and off the field as they continue to progress,” said Panos Tsakos, Manager of TST London.

“Sports equality has always been at the core of our foundation’s goals.”

Grace Williams, Head of Crystal Palace Women’s Football, said, “Our women’s team exceeded every expectation last season after an enthralling title race in our maiden campaign in the Women’s Championship ended in promotion to the WSL.

She continued, “It is an incredibly exciting time for the Palace Women’s team.

“Welcoming Ten aboard, a huge global brand, is recognition of how far this team has come, and we’re delighted to have their support for the upcoming season and beyond.”

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