DAZN to air LIV Golf as free-to-view

DAZN and LIV Golf have announced a multi-year global free-to-air broadcast deal.

The agreement will see the professional men’s golf league aired on DAZN as free-to-view in over 200 markets.

As part of the agreement, DAZN has also secured exclusive LIV Golf broadcast rights in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, expanding LIV Golf’s global reach.

LIV Golf has already secured a FTA deal with ITV in the UK.

The new LIV Golf+ service will broadcast all LIV Golf events and exclusive content with DAZN stating that it is developing a ‘premium, paid subscription offering’ with more LIV Golf content in the future.

Scott O’Neil, CEO of LIV Golf, said, “DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience. Our players, teams and schedule span the globe, and it’s important that we continue to connect with fans all over the world as we grow our League in new and exciting markets.”

Shay Segev, CEO of DAZN Group, said, “As a truly global broadcaster, DAZN is dedicated to ensuring that fans in every region can experience the most exciting action from LIV Golf, live and free. LIV Golf+ on DAZN will be available alongside DAZN’s extended free content offering, positioning it within an ecosystem that has already captured the attention of golf fans worldwide. This strategic partnership will grow the reach and popularity of LIV Golf, while bringing us closer to building the global home of golf on DAZN.”

The move strengthens an existing relationship as Saudi Arabia’s Public Investment Fund, which owns LIV Golf, recently took a prominent stake in DAZN via its SURJ Sports Investments arm.