DP World Grows Sporting Portfolio
The International Cricket Council (ICC) has agreed a new long-term partnership with DP World.
As part of the deal, the global supply chain logistics company becomes the ICC’s official global logistics partner.
The partnership will officially commence at the ICC World Test Championship Final in London on Wednesday 7th June, and includes all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup and Champions Trophy.
The tie-up was unveiled at the Oval Cricket Ground in London and is the first committed partnership for the ICC’s commercial rights cycle, starting in January 2024.
As a global logistics partner of the ICC, DP World will implement its logistics solutions across its operations.
Over the course of the partnership, DP World will own the match ball delivery moment as it’s headline asset accompanied by a series of digital and experiential initiatives co-created with the ICC.
The two organisations claim that the new relationship will also see them collaborate on strengthening ‘the bond between local communities and cricket.’ DP World will help support the ICC’s criiio cricket programme, which looks to grow the game globally and promote the sport’s positive impact on society.
“With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity. We firmly believe that DP World is in an ideal position to help ICC meet these growing needs.“
ICC Chief Commercial Officer, Anurag Dahiya
DP World Chief Communications Officer, Daniel van Otterdijk, said, “DP World is truly delighted to embark on this journey with the International Cricket Council. Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth. We are excited about the limitless possibilities that lie ahead, offering our smart logistic expertise, and the positive impact we can make together.”
ICC Chief Commercial Officer, Anurag Dahiya, added, “It is with great excitement and pride that we welcome DP World to the ICC Commercial Partnership Programme. This partnership will not only span our upcoming events during 2023 but will also form an integral part of the ICC’s new commercial rights cycle, beginning in January 2024. It is set to be a partnership marked by deep integration and collaboration.
“With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity. We firmly believe that DP World is in an ideal position to help ICC meet these growing needs. Launching this partnership in such a landmark year for the sport is particularly exciting, with the ICC World Test Championship Final kicking off on Wednesday, and the ICC Men’s Cricket World Cup slated to capture the spotlight in October and November.”
The latest deal strengthens DP World’s foothold within the world of sport. It is already the headline sponsor of the DP World Tour in golf, and partnered with McLaren Racing earlier this year.
