Eq Nutrition Appoints PR Sphere
PR Sphere has been appointed by EQ Nutrition, with a brief to raise the profile and awareness of the sport and lifestyle nutrition brand
This is the first time that EQ Nutrition – an Informed Sport Product Quality Assurance supplement for training and nutrition support – has brought on full-time PR support.
The EQ brand is used by a portfolio of active athletes and ambassadors including world heavyweight champion Anthony Joshua – creating the AJ Elite Nutrition Series – Paralympic champion Jonnie Peacock, Wasps Rugby Club, Wasps Netball and champion boxing trainer Shane McGuigan.
EQ founders Simon Stevens and Steve Howarth said of the partnership: “Achieving excellence in performance is intrinsic to the EQ brands’ core beliefs and therefore off the back of their current client’s success, having the PR Sphere on board to manage our media communications and activations such as Anthony Joshua and Wasps Ruby and Netball, is a brilliant fit.
“We have some exciting plans in the pipeline with our current ambassadors and new product launches, so are looking forward to working collaboratively on those.”
PR Sphere’s PR director Louisa O’Riordan added: “As the UK’s market leader in nutrition we are thrilled to have EQ Nutrition on board and believe that are great synergies between both brands.
“Our years of experience working closely with both elite athletes and trainers, combined with our influence working across sports, health and fitness, meant that working together was a natural fit to take EQ to the next stage in their brand development.”
PR Sphere was launched in June after The Sports Sphere Group teamed up with LCOR Communications earlier this year.
