Fifty Digital Appoints Creative Director

London-based creative, digital, and social agency Fifty Digital has announced the appointment of a new Creative Director – the latest addition to its senior leadership team.

Mark Norcutt joins Fifty Digital as Creative Director, responsible for leading the agency’s creative vision and output across all client business. He will lead the agency’s global creative studio.

Norcutt joins the agency’s recently-formed leadership team, which was announced earlier this year. Norcutt will sit alongside Managing Partner, Client Engagement and Growth, Marcus Keith, Client Strategy and Innovation Director, Sophie Mindell, and Global Business Director, Juyong Kim.

Formerly Executive Creative Director at Pitch Marketing Group and Creative Director at Saatchi & Saatchi and JWT, Norcutt has worked with a list of right holders including The FA, the European Tour, and the Premier League, as well as brands such as HSBC, BT, Toyota, and Visa.

The formation of the leadership team sees Co-Founders James Campbell and Nick Jackman continue to direct the overarching business with the leadership team reporting directly to them.

“It is so exciting to have someone of Mark’s calibre join our leadership team and form the final business pillar which will see us into the next phase of growth and success as an agency,” said Jackman.

“He embodies the agile, creative culture we have at Fifty Digital, and it has already been a whirlwind three months for Mark delivering projects in Maranello, Italy and Paris, France, as well as outstanding new business pitches. We believe the best is still yet to come and we cannot wait to see what the experience, talent and drive of our leadership team and agency as a collective will achieve.”

Fifty Digital says that it has seen a 60% increase in staff over the last 12 months, brought on by ‘an increasing demand for its services and opportunities’. The agency was recently appointed by FIFA for a World Cup Qatar 2022 brief, as well as Qatar Airways, which appointed Fifty Digital as Global Sponsorship Agency.