In Manchester, the influencer boxing event of the year saw social media heavyweights take to the ring, while across town Wigan Warriors were on show against the Catalan Dragons in the Super League grand final. Meanwhile, on the international stage, there were English world cup wins and losses in rugby and cricket respectively, with Scottish football’s excellent form rewarded with qualification for Euro 2024 in Germany.
ENGLAND STUMPED IN CRICKET WORLD CUP
Afghanistan’s Mujeeb ur Rahman celebrates taking the wicket of England’s Chris Woakes during the ICC Men’s Cricket World Cup at Arun Jaitley Stadium in Dehli.
In the UK, highlights of the tournament are being shown on Channel 5 after Sky, which holds the exclusive UK rights to live coverage’ of the tournament, reached a commercial arrangement with the free-to-air TV channel.
WARRIORS WIN IN MANCHESTER
Wigan Warriors celebrates with the Betfred Super League trophy after defeating Catalan Dragons at Old Trafford to earn a sixth Super League Grand Final win.
Ahead of the game, Sky Sports and RL Commercial announced that they reached a ‘transformational’ new three-year rights deal that will see every Betfred Super League match to be broadcast live for the first time.
FIJI WIN SETS UP SOUTH AFRICA SEMI
England’s Ben Earl celebrates during the Rugby World Cup 2023 quarter final match between England and Fiji in Marseille after a late drop-goal and penalty by Owen Farrell saw England through to a semi-final against world champions South Africa.
Earlier this month, sports marketing agency Ten Toes was selected by England Rugby to support with management of its social media channels and community.
SPAIN RESULT SEES SCOTLAND QUALIFY
Spain’s Ferran Torres and Norway’s Birger Meling in action during the UEFA EURO 2024 group A qualifying soccer match between Norway and Spain at Ullevaal Stadium in Oslo.
The result guaranteed Steve Clarke’s Scotland top-two finish in Group and qualification for Euro 2024 with two games to spare.
Watch highlights from the WSL as Megan Finnigan’s first-half header secured Everton’s first three points of the season against high-flying Liverpool.
In September, Everton has expanded its deal with Christopher Ward, which saw the British watch brand become the team’s back-of-shirt partner. Unlike the Premier League, WSL rules permit clubs to carry partner logos on the back of shirts, in addition to having front-of-shirt and sleeve partners.
FURY CROWNED INFLUENCER BOXING KING
Tommy Fury claimed bragging rights over fellow social media star KSI with a win on points in their boxing match in front of a capacity crowd of 20,000 at Manchester’s AO Arena.
The organisers had hoped to sell around a million pay-per-view buys, earning both participants a seven-figure sum with some reports suggesting it was in the region on £10m.
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