Genius Sports Clinches Bet365 Extension
London-headquartered sports data and technology company Genius Sports has secured a long-term extension of its partnership with British online gambling company bet365.
The new agreement will see Genius Sports continue to provide bet365 with its exclusive portfolio of official data rights including the Premier League, NFL, CFL, AHL, and NASCAR.
Genius Sports and bet365 will also explore the implementation of Genius’ suite of betting products powered by its Second Spectrum tracking and augmentation technology.
The technology, which Genius Sports acquired in 2013, offers tracking, analytics and data visualisation services and used in some of world’s top sports leagues, including the Premier League, NBA, and MLS.
Mark Locke, CEO of Genius Sports, said, “Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers.”
“Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”
Last week, Genius Sports announced another commercial partnership, becoming the exclusive official data partner of the Isuzu UTE A-League Men and Liberty A-League Women 2022-23 season as part of a wide-ranging new partnership with Australian football’s media rights holders Australian Professional Leagues (APL).
