Industry Shorts: F1, The Space Between, Genius Sports
Formula 1 has announced international advocacy organisation Global Citizen as a Charity Partner of its Environment, Social and Corporate Governance platform WeRaceAsOne.
The platform was launched in June 2020 ahead of the global series’ return to racing and focuses on the three pillars of sustainability, diversity and inclusion, and community.
The partnership with Global Citizen will see the pair align to support the charity’s Recovery Plan for the World initiative, working together to develop campaigns that ‘mobilise audiences across the globe’ on the WeRaceAsOne’s three goals through an emphasis on content, storytelling, action, rewards and impact.
Sports marketing agency The Space Between, co-founded in late 2020 by former ENGINE Sport and Pitch Marketing Group leaders Tom Gladstone, Lisa Parfitt and Adam Raincock, has appointed Patrick Stileman as its Strategic Lead.
Stileman, who has led integrated marketing campaigns at creative agencies including VCCP, Mullen Lowe and TBWA, will lead on The Space Between’s current clients, which include Vitality, Mitsubishi Motors, and Principality Building Society, as well as new business opportunities.
Having previously worked with clients including Guinness, Volkswagen and O2, Stileman will be tasked with identifying cultural, sporting and audience insights, to help connect brands with their target audiences.
Genius Sports Group has appointed former Turner Broadcasting President David Levy as its new Chairman
Levy, who has held numerous senior positions in sport, including at Raine Group and Arctos Sports Group, played an instrumental role in expanding Turner’s media rights in a 30-year career, securing long-term partnerships wit the NBA, MLB, NCAA and the PGA TOUR. In 2017, under Levy’s guidance, Turner also acquired rights to UEFA’s club competitions, bringing the Champions League to the platform’s portfolio.
In his new role, Levy will lead the Genius Board’s oversight of the group’s operations and strategy.
Velon, the umbrella group and fan engagement platform which brings together 11 of the world’s largest teams in professional cycling, have released new plans to offer brands sponsorship packages built on advanced audience data that will engage global cycling fans across the 2021 season.
Data analysed from across the Velon Race Centre as well as from the digital ecosystems of each of the 11 teams has been mapped across new data sets built by Halfspace Group – the fast growth agency who have been retained by Velon for the 2021 season following a successful partnership across 2020.
The audience data sets are then analysed through the lens of thousands of third party sources, allowing teams and sponsors to view the consumption habits of global cycling fans, creating new partnership opportunities.
West Bromwich Albion has extended its deal with Principal Partner Ideal Heating, which will remain the Premier League side’s shirt sponsor for another three years.
The deal sees the UK’s largest heating firm extend to a six campaigns with the club, making it one of the longest commercial relationships in the club’s history. In that time, the pair have provided match tickets to local organisations, created merchandise competitions for fans, and caused social media uproar with the unveiling of the club’s now-iconic mascot, Boilerman.
IRONMAN has announced that Lahti, Finland has secured the right to host the 2023 IRONMAN 70.3 World Championship, a two-day event that will take place on 26th and 27th August, 2023.
It is the third time that the IRONMAN 70.3 World Championship will be held on European soil after Zell am See-Kaprun in Austria in 2015, and Nice in 2019.
The winning bid was announced during a global broadcast which saw Finnish sports stars join IRONMAN leaders in celebration of the winning bid.
