Leeds United Name New Principal Sponsor

Leeds United have announced that global sports betting brand SBOTOP will become the club’s new Principal Sponsor in what the newly-promoted Premier League club says is the biggest commercial deal in its history.

The multi-year partnership will see the SBOTOP, part of the Celton Manx Group, feature on the front of Leeds’ matchday shirts from the start of the 2020/21 season. The news comes after the club confirmed Leeds-based logistics company Clipper as its Official Logistics Partner, whose logo will appear on training kit, at press conferences and on matchday warm-up apparel.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club. 

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base. 

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight. 

“These are exciting times for all concerned and we can’t wait to get started.”

The SBOTOP logo will feature on the front of our new adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear.

In July, Leeds announced a new partnership with adidas, which will see the sportswear manufacturer product the club’s kit. At the time, the club called the multi-year kit deal ‘record-breaking’.