Leicester City Announces The Return Of King Power
Leicester City FC has announced the return of King Power as the club’s official principal partner.
The King Power brand will once again adorn the front of Leicester City shirts for the 2023/24 season.
The deal, which follows the men’s first team’s recent relegation from the Premier League to the EFL Championship, will also cover the Foxes’ women’s side.
King Power had been the main shirt sponsor for Leicester City between 2010 and 2021 which includes the famous league winning season in the 2015/16 season.
King Power’s return to all match and replica shirts will replace the presence of forex trading broker FBS, that had been the club’s official principal partner since 2021.
Leicester’s new kit was revealed to fans last week:
Susan Whelan, Chief Executive Officer at Leicester City FC, said, “Our supporters have shared many wonderful moments with King Power on the front of Leicester City shirts and this renewed partnership is one that will support further growth and success.
“King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter.
“The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club. From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights.
“I’d also like to extend our sincere thanks to FBS for their support during their time as Leicester City’s Official Principal Partner over the past two seasons. We are grateful for their contribution and look forward to maintaining a strong bond with them in a new capacity as we continue our journey.”
