Liverpool Partners With Peloton
Premier League football club Liverpool FC has agreed a multi-year partnership with Peloton.
The agreement makes the exercise equipment and media company the club’s first ever digital fitness partner.
The deal will include both the men’s and the women’s teams with a focus on ‘enhancing the experience for the LFC and Peloton communities by introducing supporters to Peloton’s content.’
The two organisations will also collaborate on exclusive Liverpool content on the Peloton platforms.
Additionally, Peloton benefit from a branding presence at the AXA Training Centre and at the men’s team’s current pre-season training camp in Germany.
In the near future, Peloton will also have a presence at LFC Women’s facility at Melwood.
To celebrate the recent partnership, the Reds and Peloton have produced a launch video at the AXA training centre and includes members of Liverpool’s backroom staff.
Ben Latty, Commercial Director at Liverpool FC, said, “We are delighted to welcome Peloton to the Liverpool FC family. This is a truly unique partnership and we’re excited about growing and activating this meaningful relationship to benefit both LFC and Peloton communities.
“Both LFC and Peloton recognise the vital importance of communities. How we at LFC look after our communities is a central part of our sustainability programme, The Red Way. Similarly, Peloton has built up a nearly seven million-strong passionate community since launching just over 10 years ago.
“It’s particularly pleasing that we’ve been able to put our own staff, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership.
“Together we will provide Liverpool FC fans and Peloton Members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind experiences.”
Charles Quartey, Senior Director of International Marketing for Peloton, added, “Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction and great music. The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers.
“Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”
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