Liverpool Scores Sweet Extension
Premier League football club Liverpool FC and Cadbury have announced a partnership extension.
The partnership was initially launched in 2020 with Cadbury creating a limited-edition Liverpool FC Champions Dairy Milk bar, which was available to purchase through official club stores. Proceeds from the sale of these bars were donated to the Liverpool FC Virtual Employability Programme, providing £25,000 to launch the initiative.
In addition to the money raised, Cadbury employees have been volunteering as mentors on the Official Liverpool FC Works Programme, providing real-world business knowledge and advice to participants.
Earlier this year, Liverpool centre-back Virgil van Dijk surprised a participant of the programme with a visit and trip to Anfield:
Under terms of the new agreement, Cadbury and LFC will remain focused on growing the Liverpool FC Works Programme.
When the 2023/24 season kicks off in August, Cadbury will also launch its biggest ever ticket giveaway, offering Liverpool FC fans the chance to watch the side at Anfield.
Ben Latty, Commercial Director at Liverpool FC, said, “I am delighted to announce the extension of our partnership with Cadbury. Cadbury has shown its commitment to providing for our local community, working closely with the LFC Foundation on the LFC Works Programme.
“We look forward to continuing to work together and strengthening our meaningful partnership further over the next three years.”
Nick Rogers, Marketing and Sponsorship Lead for northern Europe, added, “We are proud to renew our partnership with Liverpool FC, dedicated to equipping young people with vital employability skills.
“This collaboration reflects our commitment to empowering the next generation. Cadbury employees are driven by generosity, and over the years have mentored members of the Liverpool community to help them find employment.
“Together, we hope to create more opportunities for the local communities to thrive, which allows us to reaffirm Cadbury’s dedication to making a positive difference.”
Last month, Liverpool FC secured an official retail partnership with All Star Partners (ASP) in China.
