Liverpool Signs Key Extension

Premier League football club Liverpool FC has signed a long-term partnership extension with Kodansha.

Japanese publishing company Kodansha has been the club’s official publication partner since 2021, and has now agreed to an early renewal in ‘the hope of creating a long-term legacy with the Redmen.’

The extension sees Kodansha’s relationship with Liverpool now incorporate both the men’s and women’s teams, which will help to support the continued growth of Liverpool FC Women ahead of the team’s move to Melwood, the Liverpool training ground, later this year.

The partnership strives to ‘Inspire Impossible Stories’ by inspiring future generations through its work in the community and through the ‘Creative Works’ programme, which provides children and young adults with a chance to ‘express themselves through creativity and storytelling.’

This long-term commitment will see the programme’s expansion into the USA.

Ben Latty, Commercial Director at Liverpool FC, said, “We are delighted to announce the extension of our partnership with Kodansha, even more so following on from the incredible displays in Tate Liverpool a few weeks ago. Our activations with Kodansha over the last two years truly embody the term ‘partnership’. There is a true alignment in values between LFC and Kodansha, which we are excited to build upon.

“This extension will see significant support and focus on the brilliant work of LFC Foundation and see us expand that work into the USA. It’s also pleasing to see Kodansha extend their support of the club to both the men’s and women’s teams.”

Tokuo Kanemaru, Senior Vice President and Chief Operating Officer at Kodansha, added, “We take great pride in the extension of this agreement, which allows us to be a part of Liverpool FC’s illustrious history and to leave our legacy. Let’s continue to join hands and inspire people all over the world together.

“Furthermore, our partnership with the women’s team is profoundly meaningful to us. We hope that this partnership will serve as a catalyst for their further achievements and will continue to captivate audiences with its creativity.”

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