Manchester United Sign First-of-its Kind Partnership
Manchester United has agreed a new partnership with Estée Lauder.
The skincare brand has linked up the Red Devils to ‘reach and engage their fanbase in China and the Asia Pacific region.’
The partnership’s inaugural campaign will launch with players from United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphael Varane, and see them engage with fans across United’s social platforms.
Justin Boxford, Global Brand President at Estée Lauder, said, “The bold vision, creativity, and innovation of our trailblazing founder, Mrs. Estée Lauder, continues to inspire us to disrupt and push boundaries. We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way.
“Estée Lauder and Manchester United are both globally recognised as best-in-class brands with incredible heritage with generations of loyal fans around the world, and a shared commitment to delivering peak performance – whether in our products or on the playing field.”
Victoria Timpson, Chief Executive Officer of Alliances and Partnerships, added, “Estée Lauder is a globally renowned and trusted brand, and we are excited to be partnering with them in China and Asia Pacific.”
“As one of the most followed sports teams in the world, we understand the importance of educating fans on a healthy lifestyle, and skincare is an integral part of that process. In the same way our athletes prepare the night before a match with regular training rituals, healthy skin also requires a consistent and effective regimen.”
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