mclaren Announces A New Era

McLaren Racing has announced a multi-year partnership extension and expansion with headwear and lifestyle brand New Era.

New Era will become the official headwear partner to all of McLaren’s series teams from the 2023 season.  

New Era will continue to provide driver and fan headwear for the McLaren Formula 1 Team and the McLaren Shadow esports Team, while extending its support to the Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team, NEOM McLaren Extreme E Team. 

For 2023, McLaren and New Era will release products to celebrate dedicated races, and a McLaren60 special edition cap to mark the team’s 60th anniversary.  

Lindsey Eckhouse, Director, Licensing and Digital Products, McLaren Racing, said, “We are delighted to extend and grow our partnership with New Era, a distinguished brand that shares McLaren’s ambition to be brave and bold. The response to our fan headwear has been fantastic, so we are excited to now bring New Era’s headwear to every series we race in. 

“Our 60th birthday is an important milestone for our team, and New Era’s McLaren60 special edition cap will give our fans a great way to join us in celebrating.”

Paul Gils, VP EMEA, New Era, commented, “We have significantly grown our partnership with McLaren Racing over the last five years through its Formula 1 team, so we’re thrilled to be broadening our product offering to McLaren Racing’s wider fan base as their official headwear partner across all five race series.” 

The deal, which has been announced days after the opening racing of the 2023 Formula 1 season in Bahrain, follows McLaren’s an agreement with DP World.

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