mclaren Expands Crypto Relationship
McLaren Racing has expanded its partnership with crypto exchange OKX.
OKX, which is already an official primary partner of the McLaren Formula 1 Team and the McLaren Shadow esports Team, will see its branding presence increase from the Australian Grand Prix on 2nd April 2023.
This will include further exposure on the British Formula 1 team’s MLCL60 race cars, and on on the driver suits and overalls of McLaren F1 drivers Lando Norris and Oscar Piastri for the entirety of the 2023 season.
This builds on a relationship that has focused on activations, competitions, and content over the past year. In 2022, OKX delivered a takeover of the MCL36, launching the #FutureMode campaign at the Singapore and Japanese grands prix. The campaign celebrated McLaren’s return to racing in the Asia Pacific, which is described as ‘a key region for OKX.’
Zak Brown, CEO, McLaren Racing, said, “We are delighted to be growing our Primary Partnership with OKX, a long-established leader in the cryptocurrency sector. When partnering with brands in dynamic, fast-evolving industries like crypto, it’s important to be aligned with companies who work to the highest standards and to carry a responsibility to educate people on new technologies – and our partnership with OKX has led by example.
“OKX are pushing to elevate our fan experience offering, finding ways to bring the papaya fans closer to our team, while opening up the world of Formula 1 to a completely new audience.”
Haider Rafique, Chief Marketing Officer, OKX, added, “Together with McLaren, we’re stoked to debut the MCL60 with increased OKX branding in Melbourne, and support Oscar Piastri as he races his home track for the first time in a Formula 1 car.
“This is a very special moment not only for OKX – we’re celebrating OKX, Australia, and the new branding presence – but it’s also a great moment for fans, who will have the opportunity to engage with OKX and its all-star Australian ambassador line-up. The Australian GP is sure to be thrilling, and I can’t wait to meet our friends, fans and partners at the event.”
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