Mclaren Wins Workday Deal

McLaren Racing has announced a multi-year partnership with Workday.

The American software company will become an official partner of the McLaren Formula One team, beginning in 2023. 

Under terms of the new agreement, McLaren will become a customer of Workday’s financial planning software, with its technology aiming to help the British motor racing team ‘support and empower its people through better finance planning and forecasting, enhancing transparency, simplicity, and adaptability across the organisation.’

From the 2023 Australian Grand Prix, McLaren will provide Workday with branding exposure across it assets.

The deal with Workday is the latest in a string of commercial agreements secured by McLaren in recent weeks, which includes new partnerships with Salesforce, New Era, and DP World.

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said, “We are excited to welcome Workday to the McLaren Racing family. In the competitive world of Formula 1, efficiency and performance are crucial both on and off the racetrack.

Workday will support our team’s enhanced financial and operational planning, improving our agility in key decision-making. We look forward to integrating Workday’s solutions into our team from 2023.”

Pete Schlampp, Chief Marketing Officer and Executive Vice President of Corporate Growth, Workday, commented, “Teaming up with McLaren will help accelerate Workday’s global brand awareness across F1 and enable us to support their team as they drive forward in the future of work.

We are proud to partner with one of the iconic names in auto racing and this latest collaboration is a testament to the strong relationship Workday has with some of the world’s most recognisable organisations in sports.”