MLB Set For Trafalgar Square Takeover
Major League Baseball (MLB) has announced a takeover of Trafalgar Square in London.
The activation is set to take place in conjunction with MLB World Tour: London Series 2023 presented by Capital One.
MLB London Series: Trafalgar Square Takeover will see the landmark transformed into ‘the ultimate festival of baseball’ between 23rd to 25th Juneto celebrate MLB returning to the UK, as St. Louis Cardinals take on Chicago Cubs in a 2-game series at London Stadium.
The eventwill be an opportunity for UK fans to experience MLB in the centre of the capital with baseball activities, ballpark food, MLB merchandise and a full programme of entertainment including live screening of the baseball.
MLB London Series: Trafalgar Square Takeover will include:
Home Run Derby X: The Cage – A live baseball experience that uses augmented reality to blend real life and virtual gameplay. Over the course of the weekend, MLB Legends, local stars, and the general public will step up to the plate Staged in a purpose-built batting cage and played in a mixed reality world.
Game screenings – Live broadcast of St. Louis Cardinals vs Chicago Cubs at London Stadium on 3 large outdoor screens.
The Ballpark Experience – A festival of American food with a bar service will be operated by Feast-It, with Mondo Brewery providing custom brews from St. Louis and Chicago.
Merchandise – Fans will have the chance to pick up Exclusive MLB World Tour: London Series merch, headwear from all 30 teams and limited-edition line of graphic t-shirts produced in collaboration with Champion. Fans will also be able to design baseball cards, customize caps and design their own bags, courtesy of New Era, ’47 and Topps.
Skills challenges – Batting cages and pitching tunnels will give fans the chance to show off their baseball skills.
The event serves as a warm-up for those heading to London Stadium to see the St. Louis Cardinals and the Chicago Cubs play out a 130-year rivalry on UK soil. It is regarded as a key part of the MLB’s wider drive to introduce more fans to the game.
MLB London Series Trafalgar Square Takeover is a non-ticketed free to attend event. Registration will be taken on the door.
Ben Ladkin, Managing Director, MLB Europe, said, “There will be no missing the MLB London Series when it returns for the first time since 2019. Taking over Trafalgar Square, an iconic London venue, is the perfect representation of the coming together of this uniquely American sport with a growing UK fanbase. Whether you are an existing fan or a total novice, the event – featuring challenges, big screens, global stars and the full ballpark food experience – will have something for you. We’re sure that many fans for life will be created over the course of this unmissable weekend.”
