New Deal Sees EFL Trophy Renamed For Papa John’s
The EFL has announced a new three-year deal with Papa John’s which will see the takeaway pizza company become the Official Title Sponsor of the EFL Trophy.
The partnership, which will run until at least the end of the 2022/23 season, will see the competition become the Papa John’s Trophy, while the brand will also become the Official Pizza of the EFL.
The EFL says the deal will also see ‘local activation on a national scale’, with its clubs across the country often sharing an area with at least one of Papa John’s 450 branches.
The brand will feature for the first time in the build up to the next round of EFL Trophy group stage matches on 10th and 11th November, where fans will be given opportunities to win match passes, signed merchandise and exclusive discounts off orders.
“The EFL is delighted to welcome Papa John’s as title sponsor of the EFL Trophy and a new addition to the League’s portfolio of partners,” said Ben Wright, Chief Commercial Officer, EFL.
“As we continue to navigate through the challenging times that the coronavirus pandemic presents, it is testament to the growing appeal of the EFL that we are able to attract new partners and invest the sponsorship fee into the competition through payments to clubs, which is important during this difficult period.
“We look forward to working with Papa John’s over the next three years to build on the success of the competition and create Papa John’s Trophy moments for us all to celebrate.”
Giles Codd, Marketing Director, Papa John’s UK, added: “We’re very excited to be named title sponsors of the EFL Trophy. It’s a real honour to be able to support EFL clubs in what is undoubtedly a tough time for everyone involved.
“It’s always been our goal to serve the best ingredients for the most memorable occasions so we’re incredibly proud to be supporting such a great football competition.”
The news comes as Papa John’s has been expanding its portfolio of sponsorships within sport, adding the EFL to recent deals with the Scottish Professional Football League (SPFL), the Betfred Super League and Paralympics GB.
