Newcastle United Deliver Key Extension
Newcastle United has announced a one-year extension with its sleeve partner, noon.com.
Moving into the 2023/2024 season with UEFA Champions League football returning to the city, noon.com branding will be displayed on all team kits, across all competitions, along with a presence at the 52,000-capacity St. James’ Park on matchdays.
The Middle-Eastern digital e-commerce platform will also benefit from exposure across the club’s digital assets.
Noon.com will also sponsor Newcastle United’s Women’s team, which also had a successful campaign, winning the Division One North Women’s National League.
Last season, noon.com and Newcastle United partnered in a series of supporter-led initiatives including a surprise ‘meet and greet’ session in Riyadh – with first team players taking part in coaching clinics with young fans.
Ali Kafil-Hussain, Chief of Staff an noon.com, said, “We are thrilled to continue our partnership with Newcastle United Football Club for a second season after the tremendous success of our first year together.
“We truly believe that the sky truly is the limit with Newcastle United FC, and we couldn’t be more excited for what the future holds as we bring even more value to our customers and fans.”
Peter Silverstone, Chief Commercial Officer at Newcastle United, added, “After an incredible first season of partnership, we are delighted that noon.com will continue as Newcastle United’s Official Sleeve Partner for the 2023/24 Season.
“noon will be proudly worn on our sleeves as our men’s team returns to the UEFA Champions League for the first time in 20 years and our women’s team, after their title winning season, continue their ascent in women’s football.
“Newcastle United’s ambition is to become the most supported Premier League football club in Saudi Arabia and the wider Middle East region. Partnering with noon undoubtedly helps us achieve this ambition.
“The club has the fastest growing fanbase in Saudi Arabia, having grown over 600% in the last year, and noon has contributed to this extraordinary growth. Similarly, Newcastle United’s increased broadcast exposure, with noon on our sleeve, has helped noon to get into more homes in Saudi Arabia, and the Middle East, than ever before.
“This is truly a partnership where both parties are supporting each other in achieving shared objectives.”
Newcastle United has enjoyed an impressive off-season commercially speaking. Newcastle is set to announce Sela as their front-of-shirt sponsor and recently unveiled a revamped training centre.
