Newcastle United Hangs Hat On Latest Deal

Newcastle United FC has partnered with New Era to launch a new range of headwear products for the 2024/25 season.

The range became available for purchase on the club’s new online retail platform and at its temporary stadium store at St James’ Park, on Wednesday 29th May.

Newcastle is the latest Premier League club to agree a deal with the Buffalo-based headwear and lifestyle brand, following the likes of Manchester United, Chelsea, and Tottenham Hotspur.

Outside of football, New Era holds league-wide supplier deals with US major sports leagues the NFL, NBA and MLB, and has partnerships with Formula One teams Red Bull and McLaren Racing.

The agreement comes amid the club’s switch to its own in-house retail business, after ending its previous retail arrangements on 27th May. The team’s current stadium store is currently undergoing a ‘significant refit’ in the buildup to next season, with further details set to be revealed in due course. 

Newcastle’s latest deal comes after the Magpies secured a multi-year Adidas deal in September, which takes effect from the upcoming Premier League campaign, and is reportedly worth £30m annually. This marks a significant uptick on the existing Castore contract, which is believed to be worth £5m per season.

Peter Silverstone, Chief Commercial Officer at Newcastle United, said,“As we launch our own in-house retail business, our aim is to curate product ranges that our supporters will really love, and we are sure the New Era collection will be extremely popular.

“The launch of the club’s new e-commerce platform and temporary store marks an exciting step in our retail journey, and we thank fans for their patience and ongoing support as we strive towards a truly exceptional range of kit and merchandise delivered through best-in-class service.”

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