Nottingham Forest name Betway as official betting partner
Nottingham Forest have penned a multi-year partnership with Betway, which includes designation as the club’s betting partner.
From the 2024/25 season, the online gaming brand will receive LED promotion at Forest’s 30,445-seat City Ground home during Premier League, FA Cup and Carabao Cup fixtures.
The deal also includes a range of ‘exclusive benefits’ such as tickets, merchandise, and ‘play on the pitch’ opportunities.
The agreement sees the Super Group-owned gambling company expand its Premier League partnership portfolio, which includes a longstanding front of shirt deal with West Ham United that dates back to 2015.
Betway partnered with champions Manchester City last month, and also has deals with Arsenal and Brighton. Outside of the Premier League, the company also sponsors Spanish football giants Atletico Madrid.
The deal was announced ahead of Forest’s opening fixture of the new Premier League season, which culminated in a 1-1 draw with AFC Bournemouth.
“[Betway’s] reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest,” said Paul Bell, Chief Operating Officer at Nottingham Forest.
“This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
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