Nottingham Forest Re-sign Ideagen
Nottingham Forest has announced an expanded partnership with Ideagen.
The new deal will see the Nottingham-based software company become the official sleeve partner to the Premier League football club.
As per the agreement, the Ideagen logo will feature on Forest’s men’s, women’s, and academy teams’ sleeves for the 2023/24 season.
Ideagen began sponsoring Nottingham Forest in 2021 having first joined as partners of the academy and girls’ development teams’ kits in the 2021/2022 season. The company has worked with Forest on a number of community programmes.
Most notably, Ideagen worked alongside the Nottingham Forest Community Trust to launch Think Big – an programme designed to ‘open possibilities of a career in technology to young people, particularly those from areas of high unemployment.’
Nicholas Randall KC, Chairman of Nottingham Forest, said, “We are delighted to be strengthening our relationship with Ideagen, who have been tremendous partners over recent seasons. We are proud to align with a successful, ambitious and innovative Nottingham based organisation with an agenda of global growth, and values that mirror our own.
“As we continue to grow the Women’s team, following their amazing league and cup success last season, we are delighted that Ideagen will also be supporting them with their partnership investment.”
Ben Dorks, Chief Executive Officer of Ideagen, added, “As a Forest fan and season ticket holder, it’s an incredibly proud moment for me to see the Ideagen logo on the Forest shirt.
“Ideagen’s values are Community, Ambition and Adventure and in the last few seasons partnering with Forest we have experienced all of this and more!”
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