Pitch Marketing Group Appoints New Md In Restructure

Pitch Marketing Group has announced a restructure which includes the appointment of former Director of Campaigns, Chris Allen as Managing Director, and the new hire of Lucy Hutchinson as Head of PR.

Allen has spent almost a decade at Pitch, which says he has played a fundamental role in some of its biggest successes. In his time at the agency, he led PR campaigns for the likes of Beats, Betfair, BT, the Premier League and Uber Eats, as well as helping to win a global PR account for Formula 1. 

In his new role, Chris will report into Founding Partner, Henry Chappell, and will lead the agency’s expansion into new sectors and broader service offerings, including branded content production and sponsorship consultancy. He takes over from former Pitch Marketing Group Managing Director, Adam Raincock, who recently left the business to set up a new agency, The Space Between, with former ENGINE Sport leaders Lisa Parfitt and Tom Gladstone.

Meanwhile, Pitch Marketing Grouphas also announced the appointment of a new Head of PR, Lucy Hutchinson, to spearhead the integrated agency’s communications offering.

Hutchinson joins Pitch from PR agency One Green Bean, where she served as Associate Business Director. Pitch says her appointment is aimed at expanding its consumer PR capabilities by building on its current client portfolio, which includes the likes of ASICS, BT, Beats by Dre and Red Bull. 

She will head up the agency’s team of 20 PR specialists and will work alongside the Heads of Department for the agency’s two other specialist divisions: Pitch Partnerships and Pitch Productions. 

Henry Chappell, Founding Partner of Pitch Marketing Group, said:”Chris has been a key player in our ongoing success over the past few years and has ensured we have continued to produce some great work across the agency, despite the challenges of the pandemic. He thoroughly deserves his promotion to Managing Director. 

“Lucy is highly rated within the PR industry and we are delighted to have secured her services to head up our very successful PR division, where we already have an impressive roster of long-term clients, and an ambitious and dynamic team in place. We are excited by the opportunity that lies ahead.”

Chris Allen, Managing Director added: “I’m extremely proud to take on the role of Managing Director at Pitch Marketing Group. Having successfully navigated the challenges of the last year, we have a strong roster of big brand clients and an extremely talented team in place across all three divisions. I look forward to using the experience I have gained in my previous roles at Pitch to lead the agency into its next phase of growth in 2021 and beyond.”