Premiership Rugby Converts Etoro Deal
Premiership Rugby has announced a partnership with trading and investing platform eToro.
The new deal, which will begin next season, is part of eToro’s plans to ‘expand its sports sponsorship presence in the UK and reach new audiences’ by entering rugby, having already established itself as a key sponsor of numerous Premier League football teams.
The collaboration will see eToro branding visible at all matches and through on-screen graphics on its free-to-air coverage on ITV.
eToro will also sponsor Premiership Rugby’s round by round insight-driven results prediction feature, ‘Premiership Predictor’, appearing on screen and in social media graphics ahead of games.
Mark Brittain, Chief Commercial Officer at Premiership Rugby, said, “Having eToro on board is fantastic news for Premiership Rugby.
“eToro has a proven commitment to sports sponsorship and we are thrilled to begin this relationship with one of the leading trading platforms. This partnership will see Premiership Rugby reach exciting new audiences as our league continues to attract the next generation of fans to our sport.”
Stephanie Wils-Wiffen, Director of Marketing at eToro, added, “We are excited to be teaming up with Premiership Rugby and to be playing a part in a competition with a rich history and huge following.
“eToro has been built on its community of investors and rugby is a sport with community at its heart. This natural synergy makes it a perfect partnership for us as we look to build on the sports sponsorship presence we’ve already established across European club football and international rugby. Working with such a prestigious and high profile partner as Premiership Rugby means more exposure and hopefully, greater participation for both parties.”
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