pto Tour Forms Partner Extension
The Professional Triathletes Organisation (PTO) has renewed its partnership with swim technology company Form.
The smart goggles brand became the official swim partner of the PTO Tour in 2022 and had a strong presence at each of the year’s PTO Tour events through consumer demos, athlete education sessions and exhibition space.
Now, Form will be expanding that in 2023 by taking over the PTO Tour Pro Swim Zones at all events, including branded swim starts, buoys and exit ramps.
Form will also run a series of Ultimate Triathlon experiences for amateurs at PTO Tour Age-Grouper races during the year.
Form Chief Marketing Officer Dennis Kim, said, “We’re very pleased to be back as the Official Swim Partner of the PTO and looking forward to taking our partnership to the next level.
“With PTO Tour events fast becoming the pinnacle of longer distance triathlon racing, they are the perfect platform for us to showcase our products and continue our mission to innovate swim training and show exactly why the best train with FORM goggles, live data, and post-swim insights.”
Form recently added two new athletes to their roster of PTO athlete ambassadors. PTO World #9 Emma Pallant-Browne and PTO World #11 Aaron Royle joined Lionel Sanders, Kristian Blummenfelt, Gustav Iden, Skye Moench and Sarah Crowley.
PTO CEO Sam Renouf, said, “Growing our relationships with innovative partners like Form is a crucial part of how we’ll continue to build the PTO Tour. Data and analysis is an accepted and valuable commodity on the bike and run in Triathlon, but the swim hasn’t benefited in the same way. Form is changing swimming as we know it for professional and amateur athletes – effectively becoming their own underwater coach. So, I’m excited to see how our partnership develops this season.”
The 2023 PTO Tour starts in Ibiza on 6th May with the first-ever PTO European Open, before going to Milwaukee on in August for the PTO US Open and then to Singapore for the inaugural PTO Asian Open.
