Red Bull Racing Bets On Partner Renewal
Oracle Red Bull Racing has renewed its partnership with online poker brand Pokerstars.
The deal will see Pokerstars continue to sponsor the UK-based Formula 1 racing team for a second-year running, after agreeing an extension ahead of the opening Grand Prix of the 2023 season in Bahrain last weekend.
As such, Pokerstars branding will feature on the halo of the RB19 as well as the inner cockpit and rear wing end plate, drivers race suits and pit crew helmets.
Additionally, PokerStars claims that it will collaborate with Red Bull on ‘sharing promotions, competitions, and content’, offering its customers the chance to win experiences at Grands Prix across the season, entitled the ‘PokerStars Red Spade Pass.’
The partnership will appear across PokerStars’ full offering of PokerStars Casino, PokerStars and PokerStars Sports products.
Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said, “Partnering with PokerStars has been an ace move for the team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula 1.
“As we enter another year together, we’re raising the stakes and taking our collective game to the next level. While we can’t reveal too much just yet, I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.”
Flutter’s Director of Partnerships, PR, and Consumer Engagement Rebecca McAdam Willetts, added, “After an incredible first year racing alongside Oracle Red Bull we are delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level.
“This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
The latest deal follows Oracle Red Bull Racing’s recent commercial agreements with Built For Athletes and Rokt.
