Red Bull Racing sign up Maui Jim as eyewear partner

Formula 1 team Red Bull Racing have inked a multi-year partnership with Illinois-based sunglasses brand Maui Jim.

Serving as the UK-based team’s eyewear partner from the start of the 2025 season, the Kering Eyewear company will supply its products and eyewear technology to Red Bull drivers, pit crew, and support staff throughout the campaign.

The deal in the buildup to the new season, which gets underway in March with the Australian Grand Prix, and deepens the existing partnership between Red Bull Global Sports and Maui Jim, which was signed last year.

Red Bull Racing’s latest agreement follows recent renewals with AT&T and PPDS, and technology partnership with Neat.

“Partnering with Oracle Red Bull Racing is an exciting milestone for Maui Jim,” said Roberto Vedovotto, President, and CEO of Kering Eyewear.

“Both brands share an uncompromising dedication to precision and redefining standards – whether it’s on the Formula 1 track or in the design and technology behind our eyewear.”

Christian Horner, Team Principal and CEO at Red Bull Racing, added “We are very excited to announce our partnership with Maui Jim, a brand that shares our commitment to developing cutting-edge technology and delivering outstanding performance.

“We look forward to working with a like-minded partner that isn’t afraid to defy the status quo.”

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